It’s one thing when I hear talk about what constitutes the style of a #1 Pete Wentz Fan or a Nintendocore, but it’s an entire other phenomena when people can so easily categorize the whole lot of South Korean style into one category.
Whenever I hit the streets in Korea, right off the bat, I’ll notice that there’s too much uniformity and very, very little color. If you’re around the
Gangnam area AKA the most crowded neighborhood in Seoul (the experience is like trying to get your way out of a subway at rush hour at Central Station), you’ll find yourself wading through a sea of military jackets,
Adidas trousers, and snapbacks that scream out the same message of conformity. The perennial question is: who makes these style cues? It’s almost as if there’s an unsaid but imposed rule on what trend to follow, but I’ve yet to find the source or the game-changers.
But Seoul Fashion Week always seems to shake things up in the Korean fashion scene. Unlike the more established fashion weeks that have been around for decades, SFW has only recently launched in the mid 2000s, meaning that young Korean designers are more adventurous, constantly laying out fresh and experimental designs that you’ll find in only a small and select handful of designers in the international fashion scene.
SFW opens in three days on March 21st and will run until March 26th at the recently built Dongdaemun Plaza. One of the collections that I’m looking forward to is Mosca by designer Yu Kyung Oh, and when I say that this brand is fresh, I mean fresh. Oh launched her collection in 2009, and her jackets, dresses, and skirts ooze a casual effortlessness that revolve around a simple theme and a calm and pristine color palette.
At first, I was at odds with how Oh chose the name MOSCA, the Italian word for fly (the INSECT, not the verb!) after drawing inspiration from Elsa Schiaparelli’s recurring motif of the fly on her evening dresses, but her concept explains how she focuses on the beauty of simplicity and of our everyday lives. Bold colors aren’t on her agenda, but with sheer fabric and daring cuts, her collection is eminently unorthodox and elevates everyday clothes into a chic and modern level. For one thing, after reviewing this collection from S/S 2013, I’m looking forward to more sheer and calmer prints for the summer (only 65 days left!). But until then, I hope to see where MOSCA’s next collection will take us.